Sending 'Welcome mail' to people who have signed in to your email list is a must. This way you are not only thanking them but stepping towards building trust and sales. The significance of the Welcome mail however doesn't end here.
It is one of the best platforms to collect information about your email list residents. However, you have to understand how much is too much to ask for. While creating the first mail, sit with your creative writer and decide on these lines:
- What are we expecting from the prospects?
- What action you want them to take after receiving this mail?
- Is it too early or too late to ask?
Welcome Mail – First step towards building relation online
Quick engagement: There are many prospects who agree to do business with you immediately after your first email. For them this first email itself is enough to gain their trust.
Segment your email list: Based upon the response of your welcome mail, collect the various demographic data and segment your prospects. Once you have details like interests of your prospects, you can execute targeted campaigns
Save time and money: Asking relevant question in a single 'Welcome mail' saves time and you can gather details in one go. You also save the money spend on sending so many mails just to collect data about your prospects.
Happy prospects: Providing your prospects what they were looking for in your email is the best way to impress them and gain trust. This later leads to high conversion rate and better ROI.
Every email marketer aims for better ROI by improving their conversion rate. More targeted the campaign is better the result. Targeted campaign is possible with a well-segmented list. Your list segmentation is possible with the data you collect from your 'Welcome mails'.
An Article by SAP lists, SAP email Lists, SAP Decisionmakers lists providing company
No comments:
Post a Comment