Three ingredients for Email marketing

Often marketers complain of not getting expected ROI from their email marketing efforts. To gain maximum out of email marketing, keep in mind the three main ingredients of it: 1. What is your offer, 2. Who are your target audience, and 3. How creative you are in putting the message across to them.

1. What is your offer?

With every offer you give to your prospects, you surely gain something from it. It can be in terms of money, more customers, permission, etc. The offer plays a major role in engaging the email recipients. Some of the tested offers are;

“Save $25.00....”

“Buy 1 and get 1 free”

“Get a free gift on every purchase”

“Participate in our survey and download a list of 60 contacts”

“Get free newsletter on filling up the sign up form”

2. Who is your target audience?

Sending a great offer to wrong audience can only bring poor response, spam complaints, and unsubscribe requests (if you send the same email for more than 2-3 times). Your email list has millions of contacts. Not everyone will be impressed with the same offer (or email). Segment your email list based on age, purchase power, interests, etc., and send the emails accordingly.

3. How creative you are in putting the message across to them.

Here creativity doesn't mean that you have to design your email with loud colors, images, etc. The creativity has to be in how nicely you have put your message in very less words. Your email should not miss the offer, a clear call-to-action. If you want them to click on a certain link check if the link is working. If you want them to sign up, check if sign up form is working. Pay attention to the subject line, 'From address’; keep your email crisp and short.

When you execute your next email campaign, just check if these three ingredients are there or not.

An Article by SAP Email Lists, SAP Lists offering company