How to increase subscribers for your email campaigns

Your in-house email list can always accommodate more and more contacts. The question however every marketer struggles to answer is “How to do it”. Many times a very popular website also fails to get as many subscribers through their Sign Up forms. This article is about how companies can leverage offline opportunities to gain contacts for email campaigns.

Time of purchase: In your offline stores, try to encourage your current customers to provide their email address. Acquiring email addresses post-sale might sound odd. The idea is for the future sales. This will also help in customer retention and build long-term relationships with them. You can collect their email addresses through hand written notepads, tear-off coupon-oriented slips, or POS systems.

Phone calls: Every small or big company has customer care as a backbone. Unfortunately, companies don’t utilize it for data collection. The incoming calls (about an inquiry, product complains, etc.) anyways are expensive. You can educate the call center executives how they can convince the customers to provide email addresses. Talk about the benefits they will get if they opt-in for your email newsletters, etc.

Give something in return: Do something attractive that convinces your offline customers to share their email addresses. Gift vouchers of free dinner or a 50% discount on the second purchase are some good offers to bank upon. In the voucher attach a card asking for their email addresses. Clearly mention why are you asking it and their details will not be misused.

Marketing collaterals: Your company’s marketing collateral too can be a great way to acquire email addresses of your subscribers. Provide a piece of information about your company, products and services in the marketing collaterals. Make sure the content is impressive. At the end of the collateral you can ask “If you want to know about ‘company name’ please provide your email address”. A customer who trusts your brochure won’t mind sharing his/her email address. Don’t forget to send the welcome email and opt-in request to those who send their email addresses.

There are many ways B2B marketers can grow their email lists. All you need is smart thinking and a sharp eye to locate the sources.

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