Email marketing is here for more than a decade now. Marketers still get cold feet thinking of email deliverability. Each email campaign brings the true picture of how many emails actually made through the spam filters and reached to the inbox.
With in-depth analysis of your email deliverability report, you can see there are contacts who have not shown interest in your consecutive 4-5 emails. This article talks about how to deal with those inactive email recipients.
The reasons behind contacts from your email list not responding can be:
1. Change of their email addresses
2. May be they are not interested at this point of time
3. Your subject line is dubious
To start contacting these inactive lot, you can send a series of emails with a title “Renew your subscription”. Ensure the email content is not very lengthy. You can put the message straight like “It's been long you have not replied to our emails. Would you care to update your opt-in status by clicking on the Resubscribe or Unsubscribe button?”
If you still don't get any response, send a last email stating “Your subscription has expired”. If he/she wants to reactivate it he/she can click to the 'reactivate' button.
Frequency is another thing you should take care. Try sending 1 email/week for three weeks and see if they reply. If they don't, it's better to remove their name from the email list before they complain you as a spammer.
What you should remember here is you cannot force them to communicate. However, you can always try in a decent way to make them active.
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