Marketers can gain a lot in terms of visitors, leads and sales if they use both email marketing and SEO for each other. Email and SEO are two major traffic drivers of online marketers. Let's readhow both can help each other even by staying so much apart.
Feed them in small chunks: Top decision makers usually don't go through an entire whitepaper or a long email. It's better to feed them in small chunks through your landing pages. Provide small-chunk email series options on your landing pages. People who will land there will subscribe. By sending small emails to them you can get to know about their interest and can nurture this lead accordingly.
Convert email content to web: The content of your email newsletter can be utilized in improving your search results. Publish RSS feed of your email newsletter directly to your company blog(s). This way your email content becomes searchable. Another benefit is your sales team will be aware of webinars, events and newsletters sent by the marketing team.
Take Que from your prospect's search: Get a track of the words your customers and prospects use to search products and services you are dealing in. Use the same words in your emails (subject line, content) and also in the social networks like Twitter. It's quite possible that your email recipients are more familiar with these words and hence can relate with your products/services.
Why ignore PPC: PPC landing pages are also of great help to collect the keywords used by your target audiences to reach your website. These people who visited the landing page and signed up, when receiving your emails with the same keywords will find your emails more worthy. This in return will give you better click response. Similarly, those keywords can also be used for blog postings and thus your blog can chart up on various search engines.
Great content is not worth if it cannot bring in inquiries and leads. Use Email and SEO together to the maximum and see the results.
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