Email marketing might not be new to many successful companies. However, there are still many successful and not-so-successful companies who find email marketing a puzzle. This article is for the second lot of companies.
Email marketing can do a lot for your business
- Communication channel: Email is considered as a great communication channel between the buyers/prospects and sellers.
- Fast: Email is fast. You can send your newsletters to 1000s of customers/prospects in a flash.
- Reach anytime, anywhere: Email is not time or geography bound. Send your promotional messages to your prospects all over globe anytime.
- Preferred channel: Today people have access to their emails through their mobile phones. Email along with social networking sites have become the most preferred channel of communication.
- Interactive: Clicking on 'Forward to a friend' spreads your message to lot more people than just your own prospects and customers.
- Supports other channels: People who subscribe for your services through email go to your sales funnel as leads. These leads are further contacted by your sales team through phone or direct mail(s).
- Quick response: Email response is quick. With your prospects' and customers' response you can plan your another mail accordingly.
- Brings crowd offline: The news of “A great discount sale” in your offline stores can be send through email.
- Instant updation: Any new offer, discounts, or change in address, phone number, privacy policy about your company can be send across your customers through emails.
- New happenings: If you are conducting a seminar, workshop send the message across your clients through email. It's fast, cheap and brings in quick results.
- Increases website crowd: Through email you can bring in more visitors to your websites. Provide links of the important pages of your website in the email.
- You are special: Through email you can send birthday or wedding anniversary messages to your customers. This small effort makes them feel special. This in return brings sustainability, loyalty and builds trust.
- Product launch: The news of new products launched in your online/offline stores can be best shared through emails.
- Measure your effort: Marketers prefer email marketing because it's targeted and measurable.
- Highest ROI: Email marketing demands less investment and high awareness of email marketing best practices and laws. In return it brings in fast sales and high ROI.
These are the sure shot benefits of email marketing. Start your email campaign today!
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