The reasons behind contacts from your email list not responding

Email marketing is here for more than a decade now. Marketers still get cold feet thinking of email deliverability. Each email campaign brings the true picture of how many emails actually made through the spam filters and reached to the inbox.

With in-depth analysis of your email deliverability report, you can see there are contacts who have not shown interest in your consecutive 4-5 emails. This article talks about how to deal with those inactive email recipients.

The reasons behind contacts from your email list not responding can be:

1. Change of their email addresses

2. May be they are not interested at this point of time

3. Your subject line is dubious

To start contacting these inactive lot, you can send a series of emails with a title “Renew your subscription”. Ensure the email content is not very lengthy. You can put the message straight like “It's been long you have not replied to our emails. Would you care to update your opt-in status by clicking on the Resubscribe or Unsubscribe button?”

If you still don't get any response, send a last email stating “Your subscription has expired”. If he/she wants to reactivate it he/she can click to the 'reactivate' button.

Frequency is another thing you should take care. Try sending 1 email/week for three weeks and see if they reply. If they don't, it's better to remove their name from the email list before they complain you as a spammer.

What you should remember here is you cannot force them to communicate. However, you can always try in a decent way to make them active.

Email marketing and email deliverability

Among the major issues surrounding email marketing, email deliverability is the most important one. Newbies to email marketing might wonder how email deliverability can be an issue. If you are sending an email it is supposed to reach the mentioned address. Unfortunately, it's not as simple as it looks.

The two main reasons for emails not getting delivered are Bounces and ISPs' and ESPs' spam filter.

I. Bounces

Emails that bounce back fall into two categories.

a. Hard bounces

In your email list there are email addresses that either don't exist, are wrong, mistyped, etc. Sending emails to such addresses brings hard bounces.

b. Soft bounces

Similarly, there are email addresses that are correct and existing. However, due to some technical problems like server downtime, the email doesn't get delivered. Such emails fall under soft bounce category.

Solution: List hygiene and constant list updation. Immediately remove the hard bounces. For soft bounces try sending emails for another 3 times. If again it fails, let them go as well. With this your list size may reduce, but the lead quality will be up.

II. Spam nets

ISPs and ESPs are very particular towards protecting their users from spam mails. Any email they suspect as spam wouldn't cross through the spam net. Each ISP has a different definition for spamming and spammers. Not every email that get trapped in the net is spam. There are many legitimate ones too.

Solutions: Follow email best practices like sending permission-based campaigns is one of the solutions. Abiding by the email laws is another. Authentication is also one of the ways to keep the ISPs happy.

Email deliverability is not a very big issue. What requires is marketers should be aware of how to deal with it.

An Article by CRM Email Lists, CRM Lists offering company

Three ingredients for Email marketing

Often marketers complain of not getting expected ROI from their email marketing efforts. To gain maximum out of email marketing, keep in mind the three main ingredients of it: 1. What is your offer, 2. Who are your target audience, and 3. How creative you are in putting the message across to them.

1. What is your offer?

With every offer you give to your prospects, you surely gain something from it. It can be in terms of money, more customers, permission, etc. The offer plays a major role in engaging the email recipients. Some of the tested offers are;

“Save $25.00....”

“Buy 1 and get 1 free”

“Get a free gift on every purchase”

“Participate in our survey and download a list of 60 contacts”

“Get free newsletter on filling up the sign up form”

2. Who is your target audience?

Sending a great offer to wrong audience can only bring poor response, spam complaints, and unsubscribe requests (if you send the same email for more than 2-3 times). Your email list has millions of contacts. Not everyone will be impressed with the same offer (or email). Segment your email list based on age, purchase power, interests, etc., and send the emails accordingly.

3. How creative you are in putting the message across to them.

Here creativity doesn't mean that you have to design your email with loud colors, images, etc. The creativity has to be in how nicely you have put your message in very less words. Your email should not miss the offer, a clear call-to-action. If you want them to click on a certain link check if the link is working. If you want them to sign up, check if sign up form is working. Pay attention to the subject line, 'From address’; keep your email crisp and short.

When you execute your next email campaign, just check if these three ingredients are there or not.

An Article by SAP Email Lists, SAP Lists offering company

Benefits of 'Welcome Mail' for email marketers

Sending 'Welcome mail' to people who have signed in to your email list is a must. This way you are not only thanking them but stepping towards building trust and sales. The significance of the Welcome mail however doesn't end here.

It is one of the best platforms to collect information about your email list residents. However, you have to understand how much is too much to ask for. While creating the first mail, sit with your creative writer and decide on these lines:

1. What are we expecting from the prospects?
2. What action you want them to take after receiving this mail?
3. Is it too early or too late to ask?

Welcome Mail – First step towards building relation online

Quick engagement: There are many prospects who agree to do business with you immediately after your first email. For them this first email itself is enough to gain their trust.

Segment your email list: Based upon the response of your welcome mail, collect the various demographic data and segment your prospects. Once you have details like interests of your prospects, you can execute targeted campaigns

Save time and money: Asking relevant question in a single 'Welcome mail' saves time and you can gather details in one go. You also save the money spend on sending so many mails just to collect data about your prospects.

Happy prospects: Providing your prospects what they were looking for in your email is the best way to impress them and gain trust. This later leads to high conversion rate and better ROI.

Every email marketer aims for better ROI by improving their conversion rate. More targeted the campaign is better the result. Targeted campaign is possible with a well-segmented list. Your list segmentation is possible with the data you collect from your 'Welcome mails'. 

An Article by SAP lists, SAP email Lists, SAP Decisionmakers lists providing company 

How to increase subscribers for your email campaigns

Your in-house email list can always accommodate more and more contacts. The question however every marketer struggles to answer is “How to do it”. Many times a very popular website also fails to get as many subscribers through their Sign Up forms. This article is about how companies can leverage offline opportunities to gain contacts for email campaigns.

Time of purchase: In your offline stores, try to encourage your current customers to provide their email address. Acquiring email addresses post-sale might sound odd. The idea is for the future sales. This will also help in customer retention and build long-term relationships with them. You can collect their email addresses through hand written notepads, tear-off coupon-oriented slips, or POS systems.

Phone calls: Every small or big company has customer care as a backbone. Unfortunately, companies don’t utilize it for data collection. The incoming calls (about an inquiry, product complains, etc.) anyways are expensive. You can educate the call center executives how they can convince the customers to provide email addresses. Talk about the benefits they will get if they opt-in for your email newsletters, etc.

Give something in return: Do something attractive that convinces your offline customers to share their email addresses. Gift vouchers of free dinner or a 50% discount on the second purchase are some good offers to bank upon. In the voucher attach a card asking for their email addresses. Clearly mention why are you asking it and their details will not be misused.

Marketing collaterals: Your company’s marketing collateral too can be a great way to acquire email addresses of your subscribers. Provide a piece of information about your company, products and services in the marketing collaterals. Make sure the content is impressive. At the end of the collateral you can ask “If you want to know about ‘company name’ please provide your email address”. A customer who trusts your brochure won’t mind sharing his/her email address. Don’t forget to send the welcome email and opt-in request to those who send their email addresses.

There are many ways B2B marketers can grow their email lists. All you need is smart thinking and a sharp eye to locate the sources.

An Article by list of erp vendors in the uk, list of sap user in canada, email list of jde customers providers

The power of email marketing An Article on E-Marketing

Email marketing can be a great tool of communication for business from Dental clinic to a florist store, hotel, retail stores, etc. It is one of the easiest tools and your staff doesn't need much training to learn it. However, you have to understand how best you can use email marketing for your business.

Collect email addresses of your prospects through seminars, workshops, etc., and create your own email list of prospects. Caution: Just because they have given the email addresses doesn't mean you have the permission to send emails. Make sure you send a 'Welcome mail' with a subscribe and unsubscribe link. Tell them what are the benefits of getting contacted through email. This will generate interest and willingness in them. Let them decide. If they want to unsubscribe let them go. If they subscribe read below.

• Ensure your initial emails mention:
• When and how you got their email id
• When can they expect your emails , every 15 days, monthly, etc
• On what topic(s) will the content of the email be
• Request them to add your email id to their address book so that your emails will not go to the spam box
• 'Unsubscribe/sign out' link

If you believe in multi-channel marketing, don't forget to ask their preferred channel. People who like direct mail won't respond to your emails and vice versa.

Keep in mind, email marketing executed properly can reinforce your relationship with your customers and improve your customer service.

An Article by Aaron Noel sells out SAP lists, JD Edwards lists , SAP list at List2Tech working as a BDE from past 2 years

15 things you must know about email marketing

Email marketing might not be new to many successful companies. However, there are still many successful and not-so-successful companies who find email marketing a puzzle. This article is for the second lot of companies. 

Email marketing can do a lot for your business

• Communication channel: Email is considered as a great communication channel between the buyers/prospects and sellers.
• Fast: Email is fast. You can send your newsletters to 1000s of customers/prospects in a flash.
• Reach anytime, anywhere: Email is not time or geography bound. Send your promotional messages to your prospects all over globe anytime.
• Preferred channel: Today people have access to their emails through their mobile phones. Email along with social networking sites have become the most preferred channel of communication.
• Interactive: Clicking on 'Forward to a friend' spreads your message to lot more people than just your own prospects and customers.
• Supports other channels: People who subscribe for your services through email go to your sales funnel as leads. These leads are further contacted by your sales team through phone or direct mail(s).
• Quick response: Email response is quick. With your prospects' and customers' response you can plan your another mail accordingly.
• Brings crowd offline: The news of “A great discount sale” in your offline stores can be send through email.
• Instant updation: Any new offer, discounts, or change in address, phone number, privacy policy about your company can be send across your customers through emails.
• New happenings: If you are conducting a seminar, workshop send the message across your clients through email. It's fast, cheap and brings in quick results.
• Increases website crowd: Through email you can bring in more visitors to your websites. Provide links of the important pages of your website in the email.
• You are special: Through email you can send birthday or wedding anniversary messages to your customers. This small effort makes them feel special. This in return brings sustainability, loyalty and builds trust.
• Product launch: The news of new products launched in your online/offline stores can be best shared through emails.
• Measure your effort: Marketers prefer email marketing because it's targeted and measurable.
• Highest ROI: Email marketing demands less investment and high awareness of email marketing best practices and laws. In return it brings in fast sales and high ROI.

These are the sure shot benefits of email marketing. Start your email campaign today!

 About Author

Aaron Noel sells out SAP lists, JD Edwards lists , Java users email lists at List2Tech working as a BDE from past 2 years